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AxisDirect Vs Upstox
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AxisDirect Vs Upstox comparison brings direct values each stockbroker brings to its clients and at the same time, talks about the aspects where a particular broker fails against client expectations.
We will talk at length in this detailed review for your reference.
AxisDirect Vs Upstox Comparison
Here is a point by point comparison of AxisDirect Vs Upstox.
Axis Direct is the stockbroking arm of Axis Bank and has coverage in 70+ cities of the country.
The broker has developed its own trading platforms and allows its clients to trade across multiple financial segments through them. It also provides 3 in 1 demat account as a huge convenience.
Upstox (also known as RKSV) is a discount broker launched by 3 co-founders in 2012. Today, Upstox does a daily turnover of ₹5000 Crore with a customer base of around 20,000. The firm has been backed up by some of the prominent names such as Ratan Tata, Kalaari Capital and GVK Davix.
Discount brokers such as Upstox offer trading services at much cheaper brokerage rates and reasonable customer service. Full-service brokers such as AxisDirect will help you, spoon feed you, handhold you through the process, even if you need an offline help, meet someone, talk to somebody and so on.
Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market and so on.
To make things easy for you, we have listed out the comparison between AxisDirect Vs Upstox to help you find which of the two suits your needs better.
The comparison is made on aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Trading Platforms
- Other Features
AxisDirect Vs Upstox Compare
Generally, above-mentioned aspects are good enough to make a decision based on your preferences but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms.
We hope this article helps you to understand which of the two brokers is better for your needs.
 |  | |
| Axis Direct Review | Upstox Review | |
| OVERVIEW | ||
| Broker Type | Full Service Broker | Discount Broker |
| Incorporated In the Year | 2006 | 2012 |
| Number of branches across India | 73 | 3 |
| Exchanges | NSE, BSE, MSEI and MCX-SX | NSE, BSE, MCX and MCX – SX |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹999 | ₹150 |
| Trading Account Annual Maintenance Charges | ₹0 | ₹0 |
| Demat Account Opening Charges | ₹0 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹650 | ₹150 |
| Transaction Charges | Axis Direct Transaction Charges | Upstox Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | 0.5% | ₹0 |
| Intraday Delivery | 0.05% | ₹20 per executed order |
| Equity Futures | 0.05% | ₹20 per executed order |
| Equity Options | ₹100 per lot | ₹20 per executed order |
| Currency Futures | 0.05% | ₹20 per executed order |
| Currency Options | ₹100 per lot | ₹20 per executed order |
| Commodity | NA | ₹20 per executed order |
| Brokerage Calculator | Axis Direct Brokerage Calculator | Upstox Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | Upto 10 times for Intraday, 0 for Delivery | Upto 20 times Intraday |
| Equity Futures | No Leverage | Upto 4 times for Intraday |
| Equity Options | No Leverage | Upto 4 times for Intraday |
| Currency Futures | No Leverage | Upto 4 times for Intraday |
| Currency Options | No Leverage | Upto 4 times for Intraday |
| Commodities | NA | Upto 3 times for Intraday |
| RESEARCH | ||
| Daily Market Reports |  |  |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity | | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | Swift Trade, Web Portal, AxisDirect Mobile app | NEST, Upstox, Upstox Pro |
| Total BSE+NSE Complaints | 0.01% | 0.12% |
| OVERALL RATING |  | |
*NSE Complaints Percentage: Lower is this number, Better is the broker.
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover.
For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Discount brokers, on the other hand, charge a flat rate brokerage (could be ₹10, ₹20 etc) irrespective of the trade value.
Make sure you understand this difference and then take a call. Here is a brokerage calculator for your reference.
Also, check out some of the other stockbroker comparisons you might be interested in.
Have you in the past or are currently trading with any of the above stockbrokers? If yes, would you like to share your experience(s) with AxisDirect Vs Upstox for the benefits of other readers? Please feel free to share in the comments below.
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AxisDirect Vs Upstox
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