Looking for Low Brokerage, High Margin & Free Tips?
ICICI Direct Vs Trade Smart Online
| | Broker Comparison, Trading | No Comments
ICICI Direct Vs Trade Smart Online comparison brings direct values each stockbroker brings to its clients and at the same time, talks about the aspects where a particular broker fails against client expectations.
We will talk at length in this detailed review for your reference.
ICICI Direct Vs Trade Smart Online Comparison
ICICI direct is a retail trading flagship of ICICI Securities. With more than 35 lakh customers, ICICI Direct is the biggest retail full-service stockbroker company in India.
Trade Smart Online, on the other hand, is a discount broker that was incorporated by VNS – a stockbroking firm that was founded in 1994. Everything about Trade Smart is Online, be it – customer service, trading, account opening and so on.
ICICI direct on the other hand, as a full-service broker, is a player that will help you, spoon feed you, hand hold you through the process, even if you need an offline help, meet someone, talk to somebody and so on. Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market etc.
To make things easy for you, we have listed out the comparison between ICICI Direct Vs Trade Smart Online to help you find which of the two suits your needs better. The comparison is made on aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Trading Platforms
- Other Features
ICICI Direct Vs Trade Smart Online Details
Generally, above-mentioned aspects are good enough to make a decision based on your preferences but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms.
We hope this article helps you to understand which of the two brokers is better for your needs.
 |  | |
| Trade Smart Online Review | ICICI Direct Review | |
| OVERVIEW | ||
| Incorporated In the Year | 1994 | 2000 |
| Number of branches across India | 1 | 154 |
| Exchanges | BSE, NSE MCX, MCX-SX and NCDEX | BSE, NSE |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹200 | ₹0 |
| Trading Account Annual Maintenance Charges | ₹0 | ₹700 |
| Demat Account Opening Charges | ₹200 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹300 | ₹0 |
| Transaction Charges | Trade Smart Online Transaction Charges | ICICI Direct Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | ₹15 per executed order or 0.07% depending on the plan | 0.55% |
| Intraday Delivery | ₹15 per executed order or 0.007% depending on the plan | 0.275% |
| Equity Futures | ₹15 per executed order or 0.007% depending on the plan | 0.03% to 0.05% |
| Equity Options | ₹15 or ₹7 per executed order depending on the plan | ₹35 to ₹95 per lot |
| Currency Futures | ₹15 per executed order or 0.007% depending on the plan | 0.03% to 0.05% |
| Currency Options | ₹15 per executed order or 0.007% depending on the plan | ₹10 to ₹25 per lot |
| Commodity | ₹15 per executed order or 0.007% depending on the plan | NA |
| Calculate Brokerage | Trade Smart Online Brokerage Calculator | ICICI Direct Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | Intraday upto 30 times | Intraday upto 25 times & Delivery upto 5 times |
| Equity Futures | Upto 5 times | Upto 4 times for intraday |
| Equity Options | Upto 5 times | Upto 4 times for intraday |
| Currency Futures | Upto 3 times | Upto 4 times for intraday |
| Currency Options | Upto 3 times | Upto 4 times for intraday |
| Commodities | Upto 5 times | NA |
| RESEARCH | ||
| Daily Market Reports |  |  |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| Research | NA | ICICI Direct Research |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity | | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| Customer Care | Trade Smart Online Customer Care | ICICI Direct Customer Care |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | NOW, Nest Trader, Trade Smart Online Spin | ICICI Direct TraderRacer, ICICI Direct Trader Racer Web, ICICI Direct Mobile App |
| NSE Complaints %age* | 0.01% | 0.01% |
| Complaints | ICICI Direct Complaints | |
| OVERALL RATING |  |  |
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover. For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Discount brokers, on the other hand, charge a flat rate brokerage (could be ₹10, ₹20 etc) irrespective of the trade value.
Make sure you understand this difference and then take a call. Here is a brokerage calculator for your reference.
Have you in the past or are currently trading with any of the above stockbrokers? If yes, would you like to share your experience(s) with ICICI Direct Vs Trade Smart Online for the benefits of other readers? Please feel free to share in the comments below.
Summary
Reviewer
A Digital Blogger
Date
Broker Name
ICICI Direct Vs Trade Smart Online
Overall Rating
