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ICICI Direct Vs Upstox
| | Broker Comparison, Trading | No Comments
ICICI Direct Vs Upstox comparison here talks about the differences between these two stockbrokers in terms of multiple aspects. If you are looking to choose one of the brokers for your stock market trading, this comparison article will assist you in making that decision.
Here are the details:
ICICI Direct Vs Upstox Comparison
Here is a point by point comparison of ICICI Direct Vs Upstox. ICICI Direct is a retail trading flagship of ICICI Securities. With more than 35 lakh customers, ICICI Direct is the biggest retail full-service stockbroker company in India.
Upstox is a discount broker launched by 3 co-founders in 2012. Today, Upstox does a daily turnover of ₹5000 Crore with a customer base of around 20,000. The firm has been backed up by some of the prominent names such as Ratan Tata, Kalaari Capital and GVK Davix.
Everything about discount brokers such as Upstox is Online, be it – customer service, trading, account opening etc. Full-service brokers such as ICICI Direct, on the other hand, will help you, spoon feed you, hand hold you through the process, even if you need an offline help, meet someone, talk to somebody and so on.
Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market and so on.
To make things easy for you, we have listed out the comparison between ICICI Direct and Upstox to help you find which of the two suits your needs better. The comparison is made in various aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Trading Platforms
- Other Features
ICICI Direct Vs Upstox Details
Generally, above-mentioned aspects are good enough to make a decision based on your preferences but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms. We hope this article helps you to understand which of the two brokers is better for your needs and which one to go for.
 |  | |
| Upstox Review | ICICI Direct Review | |
| OVERVIEW | ||
| Broker Type | Discount Broker | Full Service Broker |
| Incorporated In the Year | 2012 | 2000 |
| Number of branches across India | 3 | 154 |
| Exchanges | BSE, NSE, MCX and MCX – SX | BSE, NSE |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹150 | ₹0 |
| Trading Account Annual Maintenance Charges | ₹0 | ₹700 |
| Demat Account Opening Charges | ₹0 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹150 | ₹0 |
| Transaction Charges | Upstox Transaction Charges | ICICI Direct Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | ₹0 | 0.55% |
| Intraday Delivery | ₹20 per executed order | 0.275% |
| Equity Futures | ₹20 per executed order | 0.03% to 0.05% |
| Equity Options | ₹20 per executed order | ₹35 to ₹95 per lot |
| Currency Futures | ₹20 per executed order | 0.03% to 0.05% |
| Currency Options | ₹20 per executed order | ₹10 to ₹25 per lot |
| Commodity | ₹20 per executed order | NA |
| Calculate Brokerage | Upstox Brokerage Calculator | ICICI Direct Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | Upto 20 times Intraday | Intraday upto 25 times & Delivery upto 5 times |
| Equity Futures | Upto 4 times for Intraday | Upto 4 times for intraday |
| Equity Options | Upto 4 times for Intraday | Upto 4 times for intraday |
| Currency Futures | Upto 4 times for Intraday | Upto 4 times for intraday |
| Currency Options | Upto 4 times for Intraday | Upto 4 times for intraday |
| Commodities | Upto 3 times for Intraday | NA |
| RESEARCH | ||
| Daily Market Reports |  |  |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| Reseach | NA | ICICI Direct Research |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity | | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| Customer Care | Upstox Customer Care | ICICI Direct Customer Care |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | Nest Trader, Upstox Pro, Upstox Pro Mobile | ICICI Direct TraderRacer, ICICI Direct Trader Racer Web, ICICI Direct Mobile App |
| NSE Complaints %age | 0.12% | 0.01% |
| Complaints | ICICI Direct Complaints | |
| OVERALL RATING |  |  |
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover.
For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Discount brokers, on the other hand, charge a flat rate brokerage (could be ₹10, ₹20 etc) irrespective of the trade value.
Make sure you understand this difference and then take a call. Here is a brokerage calculator for your reference.
Also, check out some of the other stockbroker comparisons you might be interested in.
Have you in the past or are currently trading with any of the above stockbrokers? If yes, would you like to share your experience(s) with ICICI Direct Vs Upstox for the benefits of other readers? Please feel free to share in the comments below.
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ICICI Direct Vs Upstox
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