TradeEasy

TradeEasy is the discount broking arm of Fortune Trading which is a Chennai based full-service stockbroker. The parent company has been around the stockbroking space for a while, 12 years to be precise.

TradeEasy is known for providing decent exposure at a reasonable brokerage rate, especially for users looking to trade in the commodity segment.

TradeEasy Review

Although, it is a discount stock broker still it comes from the roots of a full-service stockbroker and that is why it has a presence in 5 metro cities of India including Chennai, Bangalore, Cochin, Coimbatore, and Madurai.

At the same time, with its membership with BSE, NSE and MCX, you are allowed to trade and invest in the following segments using the service of this stockbroker:

• Equity
• Commodity
• Derivatives
• Currency

At the same time, this discount broking initiative is relatively new and needs some time to get mature and gain user trust and industry momentum. Nonetheless, let’s talk about different aspects related to a stockbroker and observe how TradeEasy fits with its services and values for users.

If you are interested in Commodity Trading, you can pt for commodity trading courses in India.

TradeEasy Trading Platforms

There are limited trading platforms offered by this discount stockbroker at a terminal and mobile app level. So you have to be sure whether you would be able to stay with these trading platforms before making a selection. Here are the details on the trading platforms in length:

NEST Terminal

NEST is basically a terminal-based trading software that requires you to download and install it on your computer, laptop or desktop.

This is third-party software and is developed/maintained by the technical team of NSE. Thus, in case you have any concerns or comments regarding the application, it will be taken care of by the NSE technical team only.

The only assistance TradeEasy is going to provide you in such cases is the transfer of your requests with feedback on the software. Thus, you must stay aware of that particular aspect.

As far as the features of this trading application are concerned, here are those listed:

• Provision to add multiple market watch lists
• Hotkeys available for quick execution and order placement
• Exhaustive charting features for technical and fundamental analysis
• Third-party technical analysis software integrations are possible.

This is how the NEST trader looks like:

TradeEasy Mobile Trading App

Being the discount trading arm of Fortune Trading, TradeEasy provides the mobile app of Fortune Trading itself to its clients for trading.

Some of the features of this mobile app include:

• Provision to create multiple market watch lists
• In-app notifications and alerts can be personalized
• Real-time streaming of market quotes and news

Furthermore, there are few notable issues with the mobile app that you must be aware of, including:

• Low speed and performance
• Long update frequency cycle
• Concerns about user experience and usability

However, at the Google play store, the stats provide a mediocre image to the app, as shown:

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TradeEasy Customer Service

When it comes to service, the broker provides the following communication channels to its clients:

• Webchat
• Email support
• Webform
• Offline branches
• Phone

The number of communication channels offered by TradeEasy is pretty reasonable. At the same time, the overall quality of these communications is slightly better than average. When it comes to technical support, it is provided by the NEST trader development team of OMNESYS technologies.

Furthermore, Back office support is taken care of by Zillion technologies while Rupeedesk commodities provide technical trading calls.

Thus, in a sense, all the support has been segregated cleanly and has been outsourced to third parties. This is one of the unique service models in the industry but is certainly clean for now.

TradeEasy Charges

Being a discount stock broker, TradeEasy tries to be as cheap as possible, however, at some junctures, the broker looks a bit expensive as compared to other stock brokers in India. The overall pricing includes:

• Account opening charges
• Maintenance charges
• Brokerage
• Transaction charges
• Stamp Duty

Let’s discuss these charges one by one:

TradeEasy Account Opening Charges

To open different types of accounts with TradeEasy, you are required to pay the following charges as shown below:

 

TradeEasy Brokerage

The discount broker provides a couple of brokerage options to its clients and depending on the user’s preferences, a plan can be chosen as shown:

 

Use this TradeEasy Brokerage Calculator for complete charges and your profit

In other words, there is Plan A where you need to pay a flat rate of ₹20 per executed order or go for Plan B where 0.005% of your trade value will be taken as brokerage charge.

Thus, if your trade value is high then you can opt for Plan A, otherwise, for low-value traders, Plan B suits better.

Furthermore, here are brokerage details at lot level for specific commodities:

• ₹950 for 1 lot of Gold trade (including taxes)
• ₹440 for 1 lot of Silver trade (including taxes)
• ₹95 for 1 lot of crude oil (including taxes)
• ₹240 for 1 lot of Zinc (including taxes)
• ₹80 for 1 lot of Natural Gas (including taxes)

TradeEasy Margin

If you are looking to use high exposure or leverage across different trading segments, then TradeEasy is one decent option for you. Here are the exposure value offered to you:

 

We would like to mention that usage of exposure or leverage is a matter of high risk and unless you understand the intricacies and risks associated with the concept, it is better to avoid using the same.

TradeEasy Disadvantages

Here are some of the concerns you will face if you go ahead and use the services of TradeEasy:

• Low focus on technology through the trading platforms
• High account opening charges
• Low brand trust

TradeEasy Advantages

At the same time, this stockbroker comes with the following benefits for you:

• High exposure and leverage offered across segments, especially Commodity
• Reasonable brokerage charges
• Free Annual maintenance charges
• Reasonable customer service

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Conclusion

In the end, TradeEasy seems to have a single focus of offering high exposure for commodity trading lovers with low brokerage charges.

Thus, users looking for such a proposition can certainly go ahead with the broker. Otherwise, it certainly needs to work upon areas such as trading platforms, trading products offerings to go along with increasing its brand awareness.

With so many stockbrokers in the industry, it is difficult to gain user trust which is one of the most important aspects to acquire new clients.

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TradeEasy Membership Information

Here are the details on the membership information of TradeEasy (listed as Fortune Trading):

 

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