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ICICI Direct Vs SAS Online
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ICICI Direct Vs SAS Online comparison brings direct values each stockbroker brings to its clients and at the same time, talks about the aspects where a particular broker fails against client expectations.
We will talk at length in this detailed review for your reference.
ICICI Direct Vs SAS Online Comparison
Here is a point by point comparison of ICICI Direct Vs SAS Online.
ICICI Direct is a retail trading flagship of ICICI Securities. With more than 35 lakh customers, ICICI Direct is the biggest retail full-service stock broker company in India.
SAS Online was launched in April 2013 by a team of young entrepreneurs as a discount broker. Today with a team of around 35 members, SAS Online claims of more than 10,000 clients from 700 cities of India.
Everything about discount brokers such as SAS Online is Internet-based, be it – customer service, trading, account opening and so on. Full-service brokers such as ICICI Direct will help you, spoon feed you, handhold you through the process, even if you need offline help, meet someone, talk to somebody and so on.
Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market and so on.
To make things easy for you, we have listed out the comparison between ICICI Direct and SAS Online to help you find which of the two suits your needs better.
The comparison is made on various aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Trading Platforms
- Other Features
ICICI Direct Vs SAS Online Details
Generally, above-mentioned aspects are good enough to make a decision based on your preferences but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms.
We hope this article helps you to understand which of the two brokers is better for your needs and which one to go for.
 |  | |
| SAS Online Review | ICICI Direct Review | |
| OVERVIEW | ||
| Broker Type | Discount Broker | Full Service Broker |
| Incorporated In the Year | 2013 | 2000 |
| Number of branches across India | 1 | 154 |
| Exchanges | BSE, NSE and MCX | BSE, NSE |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹200 | ₹0 |
| Trading Account Annual Maintenance Charges | ₹0 | ₹700 |
| Demat Account Opening Charges | ₹200 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹0 | ₹0 |
| Transaction Charges | SAS Online Transaction Charges | ICICI Direct Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | 0.1% or ₹9 per executed order | 0.55% |
| Intraday Delivery | 0.01% or ₹9 per executed order | 0.275% |
| Equity Futures | 0.01% or ₹9 per executed order | 0.03% to 0.05% |
| Equity Options | 0.01% or ₹9 per executed order | ₹35 to ₹95 per lot |
| Currency Futures | 0.01% or ₹9 per executed order | 0.03% to 0.05% |
| Currency Options | 0.01% or ₹9 per executed order | ₹10 to ₹25 per lot |
| Commodity | 0.01% or ₹9 per executed order | NA |
| Calculate Brokerage | SAS Online Brokerage Calculator | ICICI Direct Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | Upto 20 Times for Intraday | Intraday upto 25 times & Delivery upto 5 times |
| Equity Futures | Upto 20 Times for Intraday | Upto 4 times for intraday |
| Equity Options | Upto 20 Times for Intraday | Upto 4 times for intraday |
| Currency Futures | No Leverage | Upto 4 times for intraday |
| Currency Options | No Leverage | Upto 4 times for intraday |
| Commodities | Upto 5 times for Intraday | NA |
| RESEARCH | ||
| Daily Market Reports |  |  |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| Research | ICICI Direct Research | |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity | | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| Customer Care | ICICI Direct Customer Care | |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | SAS Trader, Web HTML 5, Mobile App | ICICI Direct TraderRacer, ICICI Direct Trader Racer Web, ICICI Direct Mobile App |
| NSE Complaints Percentage* | 0.02% | 0.01% |
| Complaints | ICICI Direct Complaints | |
| OVERALL RATING |  |  |
*NSE Complaints Percentage: Lower is this number, Better is the broker.
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover. For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Discount brokers, on the other hand, charge a flat rate brokerage (could be ₹10, ₹20 etc) irrespective of the trade value.
Make sure you understand this difference and then take a call. Here is a brokerage calculator for your reference.
Have you in the past or are currently trading with any of the above stockbrokers? If yes, would you like to share your experience(s) with ICICI Direct Vs SAS Online for the benefits of other readers? Please feel free to share in the comments below.
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ICICI Direct Vs SAS Online
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