Are you confused between Alice Blue, a discount broker, and Angel Broking (now Angel One) as a hybrid broker? It is always essential to ignore the fragmentary information that can kill the right decision that is to be taken. So, to select the right stockbroker, let’s discuss Alice Blue vs Angel Broking.

Difference Between Alice Blue and Angel Broking 

 “A decision is an action an executive must take when he has information so incomplete that the answer does not suggest itself” | Arthur William Radford

Grabbing complete information plays a vital role in making the right decision. This becomes even more important when it comes to choosing the right stockbroker.

So when picking the right stockbroker, there are some questions like:

  1. Is the broker a full-service or discount?
  2. What are the additional benefits provided by the stockbroker?
  3. How is the trading platform of the broker?
  4. Does the broker provide a margin facility?
  5. How is the customer support services of the broker?

Let’s get the answer to all these questions and make a decision of picking a stockbroker with maximum benefits.

But before that have you ever wondered that how are these stockbrokers as the company i.e what is the Profit and Loss of the company and what revenue they recorded in the last financial year.

This is as important as understanding the fundamentals of the company for investment and therefore here we are with the complete information of the same. 

 

Since Alice Blue is a private company and thus no data is available on the profit and loss and the revenue generated in the last financial year but one can make the comparison between the two on the basis of other parameters like:

  • Company Background
  • Years of establishment
  • Active Clients
  • Complaint Percentage etc.

 

Looking at the offline presence, Alice Blue has its offices only in 17 different locations, but when it comes to the number of branches of Angel One, the broker has more than 120 branches in different parts of the country.

Also, Angel One being the older member in the market has recorded a total client base of 4,12,809 while Alice Blue has a total of 1,39,775 customers to date. 

The data considered till yet might confuse the investors and therefore it is important to check for the services and support they offer to its client.

For this let’s have a look at the complaint percentage and how actively the broker considers and resolves them.


As per the above table, although Angel Broking has a higher client base when it comes to complaining percentage, Alice Blue is able to serve satisfactory services and thus recorded lesser complaints as compared to Angel Broking. 

So, before choosing a stockbroker it becomes essential to look for the queries and features for which customer raised a complaint and grievances. This will help you in making the right decision and further in starting your share market journey with the right stockbroker.

Alice Blue Vs Angel Broking Charges

Another important parameter to be considered is the charges and fees. No doubt, investors look into this as one of the most important factors to make a trade decision.

When it comes to charges, here is the list of fees imposed by the stockbroker to provide different services. 

  • Account opening charges and AMC
  • Brokerage charges
  • DP charges

Alice Blue Vs Angel Broking Demat Account Charges

Demat account charges are charged at the time of account opening. It includes the Demat account opening charges and the account maintenance charges.

Most of the stockbrokers nowadays offer free account opening and AMC is charged on monthly basis. Also, there are some brokers that waive off the fees for the first year thus providing additional benefits.

Let’s now dive in to know the Demat charges:


If you open an account with Alice Blue, the trader is required to pay the AMC of ₹400 annually. From the above table, it can be seen that both the brokers open the Demat account free of cost, whereas in the case of AMC, both charges the different amounts as listed below:

  • Whereas, if the trader opens the Demat account with the Angel Broking, the trader is required to pay the AMC of ₹20 per month along with the GST. For the first year, the broker does not charge any AMC.

So here, Angel Broking takes the point in its pouch. 

Alice Blue Brokerage vs Angel Broking

The next facet into consideration is to gather more information on Alice Blue vs Angel Broking. So, now is the time to check the brokerage charges of both the stockbrokers. 

These are the charges that will be levied on both sides(buy and sell), so to check the information on the same necessary facet, check the following table.

 

When it comes to brokerage, both brokers are known for offering the minimum brokerage charges through their respective brokerage plans. On one hand, where Alice Blue provides the Freedom-15 brokerage plan where you can trade across segments at the flat rate of ₹15 on the other hand, Angel Broking being a hybrid stockbroker charges the fees of 20 per trade.

 

This is the maximum charge, but both the brokers are known for the minimum brokerage charges as well, under which you can trade at the minimum cost of 0.01% of the turnover value in Alice Blue and 0.25% in Angel Broking.

To understand the scenarios or the calculation, let’s take an example.

Rahul had an account with Alice Blue and does intraday trading with it. Here, let’s check two situations that Rahul can face while trading.

Situation 1: He bought the shares that showcase the total turnover of ₹90,000. So here, Rahul will have to pay the total brokerage of 0.01%, i.e., ₹9. So he will end up paying the brokerage of ₹9 in this situation.

Situation 2: Rahul gained a total turnover of ₹4 lakh. So now, he will have to pay 0.01% of the total turnover, i.e., ₹40. Now, he will pay ₹15 as a brokerage as Alice Blue charge flat ₹15 or 0.01%, which is lower. So, in this case, ₹15 is lower than ₹40. 

The next trader on the list is Nitish, who trades with Angel Broking. Likewise, he faces the same situations as Rahul, as listed below:

Situation 1: With the total turnover of ₹5,000, Nitish will pay 0.25% as the brokerage, i.e., ₹12.5.

Situation 2: With a total turnover of ₹90,000, he will have to pay 0.25% as a brokerage, i.e., ₹225. So Nitish will end up paying ₹20 as a brokerage in this situation as flat ₹20 is lower than ₹225.

In all, for the traders that trade in smaller quantities here, you can avail the benefit of trading at the minimal brokerage charges with Alice Blue.

Alice Blue Vs Angel Broking DP Charges

Apart from the brokerage charges, the other charges that come to the forefront are the DP charges. 

DP charges, as we know, are basically charged by the depositories and depository participants to maintain the securities and holdings in your demat account. 

Therefore, it is essential to note down the DP charges of the stockbrokers before connecting to them. 

If the curiosity is hitting you hard to get the data over the DP charges, then let’s dive into the following table to get another aspect to compare Alice Blue vs Angel Broking. 

 

Alice Blue vs Angel Broking Account Features

How it can be said that the research is completed if the features of opening the Demat account are not mentioned? Therefore, to make the research successful, let’s dive into the following table that defines the other fraction of Alice Blue vs Angel Broking.

And here we go!!


From the above table, it can be seen that both the brokers allow the following services:

  • SMS Alert- Both the brokers offer their clients SMS Alerts regarding the transactions, the addition of funds, order execution, and much more.
  • Online Portfolio- The brokers allow the clients to take advantage of online portfolio services through which they can easily manage their portfolios with the help of brokers and the offered trading platforms.
  • Referral Program- The brokers allow the customers to earn extra by enabling them to refer acquaintances and earn along with that. In short, the broker allows the client to go with the 2 ways easing process with the referral programs.
  • Call, and trade-The broker allows the traders to place an order or square it off with the help of the call and trade service. 

Apart from this, both the brokers do not allow the traders to log in as a guest and explore the app. Hence, it is not possible with Alice Blue and Angel Broking to get the tour before opening an account with the stockbroker.

Consequently, it can be easily derived that both the stockbrokers are moving at the same pace here and earns an equal point.

Alice Blue Vs Angel Broking Margin 

The more important parameter that is being checked by the intraday traders is the margin. For the traders who want to get connected either with Alice Blue or Angel Broking, it is essential to note the margin to gain more even with the limited funds. 

For that let’s check the following data over the Alice Blue vs Angel Broking margin. 


Now, here as we know that the SEBI new margin rules were introduced because of which the traders and stockbrokers got affected. The table mentioned above shows the margin that was earlier offered to the traders in various segments where Alice Blue provided the margin of 6 times in intraday. In contrast, Angel Broking used to provide the margin 20-30 times in the same segment.

According to the Sebi new margin rules, the brokers can only provide the margin of up to 5 times in all the segments to the traders.

Alice Blue Vs Angel Broking Trading Platforms

Till yet we compared both the stockbrokers in terms of brokerage, margin and other charges associated with operating and maintaining a Demat account. But what about the trading app, the platform necessary to invest and trade across segments.

After opening an account, the very first aspect that is considered by the traders or investors is the trading apps of the stockbroker.

For this, it is good to check the:

  • User Interface,
  • Trading Features,
  • Charts,
  • Trading Options,
  • Order Types, etc.

Checking and comparing these services helps you to trade seamlessly. So, let’s check the trading platforms for different devices and the features provided by brokers.

 

Above is the list of the trading platforms, now let’s check some of the basic features like indicators and charts provided in the trading app to trade in intraday or other segments.


These charts and indicators help the traders to understand and study the trend of the stock that eventually helps them to make a trading decision. The more the number of indicators, the more is the option available for traders to use the indicator of their choice for doing analysis and further choosing the stocks for intraday trading. 

Alice Blue Vs Angel Broking Algo Trading Platforms

Now apart from the trading apps, most of the stockbrokers these days are providing the facility of robo-trading. This trading platform is helpful for beginners who do not understand the complex strategies to trade. To help them, the brokers offer the Algo trading platform.

Here both the brokers offer the algo trading platform Chart Bridge by Alice Blue and Angel Broking ARQ by Angel One.

Both these platforms are available for free, however, if you pick a specific strategy for Algo trading using the Chart Bridge platform, then Alice Blue charges some additional fees.

On the other hand, Angel Broking being a hybrid stockbroker comes up with the free facility of Algo trade.

Therefore, to understand the Alice Blue vs Angel Broking Algo trading platform, let’s check the following table.


Alice Blue Vs Angel Broking Research and AdvisoryBy connecting to Alice Blue, the traders can easily take the opportunity to start with algo trading along with the Chart Bridge (third party integration of Alice Blue). In contrast, with Angel Broking, the traders can use Angel Broking ARQ, the in-house app, for also trading.

For most of the newbies, the trading tips and advisory can play a significant role in earning the profits by helping them with the free tip and offering the reports by the stockbroker.

So after selecting the broker and app that suits the preference, now is the time to check what kind of research and advisory both the stockbrokers offer to their customers. For that, let’s delve inside the following table that discusses the Alice Blue vs Angel Broking research and advisory.


Alice Blue Vs Angel Broking Customer SupportIn the case of research and advisory, both the stockbrokers again moving at the same pace and offer the same facilities to the clients including daily market report, free tips, news alerts, fundamental, company and IPO reports, offline advisory and relationship manager. 

The main parameter that derives the clients to the company is the customer support. If taken both the stockbrokers into consideration, i.e., Alice Blue and Angel Broking, then the following table can easily take out the gist of the customer support to compare the Alice Blue vs Angel Broking.

 

If the above table is concluded in one go, then it can be seen that both the stockbrokers, i.e., Alice Blue and Angel Broking, allows the traders with various customer support services like online trading, email support, chat support, toll free numbers.

Which is better, Alice Blue or Angel Broking?

Now, before connecting to either of the stockbrokers, it became necessary to check the review and rating on various parameters.

Therefore, to conclude Alice Blue vs Angel Broking, it is necessary to check the following table that defines the rating based on different facets like brand equity, brokerage and other charges,  trading platform and its performance, customer services, research and mobile trading.

Hence, let’s delve inside to grab more clarity.

It can be seen from the above table that Angel Broking is providing more excellent and reliable services to the customers. Still, in some parameters, Alice Blue is competing with the renowned stockbroker to be in the game by providing easy-to-use and efficient services to the traders.

Therefore, it is based on the trading style, preference to get connected to a defined and transparent stockbroker.

Hence it is the time to research, explore, select, connect and trade!!

Research, Compare and start trading with the renowned stockbroker by opening a Demat account online for FREE!

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