Understanding the Innovation of Angel One

Angel Broking the well-known stockbroker is now becoming technologically advanced with many more features and benefits to its customer. Since Angel Broking to become Angel One soon, let’s dive into understanding the innovation of Angel One.

Relevance 

The world we live in is transient and this change is most evident in consumer preferences. Consumers of financial services are no different and their demands and financial requirements differ from those of their previous counterparts.

While they were preceded by customers that had specific financial needs that aligned with traditional financial strategies towards investments, today’s financial services customers are worlds apart.

Predominantly made up of gen-Z and millennials, India’s young investors have a more playful bent towards their investments and financial dealings. They aren’t always experts in the financial realms they deal in, yet they actively seek out financial services all the same.

These are clients that have grown up during the smart device boom and have exposure to more technologically driven services. As a result, they are well aware of how technologically aided solutions can be most beneficial. 

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Ambitions

The Angel team understands this new brand of investors and seeks to empower them.

Their ambitions have therefore evolved such that they can keep pace with and serve India’s investors.

This has taken shape in the form of seeking to establish the Company as the country’s leading digital-first fintech service provider. 

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Evolution

Their financial services seek to empower clients such that regardless of what level of financial literacy they have, they can accomplish the financial goals they create for themselves.

The Company has done this by broadening the services they offer which are no longer exclusively limited to broking alone. Instead, the Company has an expansive range of services that include insurance, loans, and mutual funds among others.

Modern technology complements each of these services such that customers receive viable financial offerings. 

Angel One’s evolution has been accompanied by its clients’ growth and empowerment as the company has made sure to educate them such that they can draw the maximum benefit from the Angel brand. 

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Logo

The company, which now goes by the name Angel One, seeks to unlock growth. Its new name is meant to lead to a larger story keeping in mind the multitude of services the brand offers.

As opposed to merely creating familiarity with its clients, Angel One seeks to inspire confidence. Their new logo has the word ‘one’ written in the color orange such that the vibrant notes reach out to its younger clientele.

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Innovations

Angel One has showcased its innovative and creative nature in a number of ways that are made most clear in the platform it operates on and the products it offers. 

Angel One now offers services that reflect its smart offerings. Take for instance SmartAPI which allows their clients to generate trading platforms with ease or Smart Buzz which allows these clients to be abreast of market trends within 60 seconds. 

They have been able to successfully convey to existing as well as prospective customers their desire to empower them and make them financially independent. 

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Conclusion

Angel One is all set to meet all the investing and finances need of the client by offering a highly innovative and technically advanced trading platform. From the brand name to the color of the logo, the broker has evolved in almost all aspects as discussed above.

Grab the full information of Angel One features and start trading by opening a Demat account now.

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