Is Anand Rathi Good?

Anand Rathi is a Mumbai-based financial and advisory firm that indulges in investment banking, wealth management, brokerage & distribution of equities, commodities, corporate advisory, mutual fund investment, IPO, and insurance. Is Anand Rathi good or not crucially depends on several factors.

The firm has its offices pan India, as well as abroad (Dubai and Bangkok) with more than 30 branches and 1500+ Anand Rathi franchises across the nation. 

If you have been planning on trading with this broker or simply want to know if it is reliable, stay tuned. Discussed below are all the factors that determine whether the broker can be considered good or not. Dive in!

Anand Rathi Trading Platforms

The broker offers trades in NSE, BSE, MCX, NCDEX, USE & NSEL across 7 trading platforms –

• Trade Lite which is a web-based platform that allows you to trade in equity, commodity, derivatives, and currency. The platform also allows IPO applications, free researches, and online portfolio making.
• Trade X’press which can be accessed through any web browser. This platform is ideal for occasional investors and provides instant updates. The best part is that, unlike other trading platforms, Trade X’press works well even with a slow internet/wifi.
• Trade X’pro is an EXE based web platform with advanced features like – dynamic charting, lock terminal and customizable display. It is great for active investors/investors who indulge in daily trades.
• Trade X’pro+ is a more advanced version of the previous platform and offers a ton of features in terms of investment, financial/trading advice, news, and some trading tools.
• Trade Flexi is a special platform for carrying out intraday trades. Not only is it packed with a ton of day trade features but also cuts off risks through the system-generated stop-loss orders. 
• Trade On Move, as the name suggests, is a flexible platform that allows the traders to access their accounts from anywhere. This platform also allows placing AMO (After Market Orders).
• Trade Mobi is Anand Rathi’s mobile app that can be downloaded on blackberry and android phones. It allows all the major trading and finance services on a mobile phone.

Overall these platforms provide a lot of versatility and offer decent usage experiences. Considering the average customer review of all these 7 platforms, it gets a 3-star rating out of 5.

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Anand Rathi Client Base

For the financial year 2019-2020, the firm has over 25,924 BSE clients and about 73,048 NSE clients. 

As compared to the last financial year (2018-2019), the firm has witnessed a decrease in both its BSE and NSE clients. To be more precise, it had 26,000+ and  75,000+ active clients for BSE and NSE respectively in this financial year. 

Since 2017, the firm has had fluctuations in the number of active clients.

Anand Rathi Complaints

The firm has had about 30 complaints including BSE and NSE clients for the financial year 2019-2020. 

This accounts for 0.03 % of its current client base. Anand Rathi’s customer care, however, has not been the best experience for some Anand Rathi Financial Services Ltd clients.

They have rated its customer support at 3.4 stars out of 5. Clearly, there’s a lot of scope for improvement in terms of prompt customer services.

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Conclusion

Discussed below are some pros and cons of the broker-

The Good Part

• The firm offers investments across multiple assets.
• Anand Rathi’s online trading platform offers a wide range of options
• The firm has 300+ branch offices and 1500+ franchise that offers its clients extensive reach
• It offers great technical and fundamental research
• Anand Rathi Wealth Management is highly preferred by many
• Its trading platforms (in web and mobile versions) are versatile and well suited for different investor’s needs

The Not So Good Part

• High brokerage and account opening fee
• Extra charges apply on features products
• Its advanced trading platform X’Pro+ can be used only at a price and is not free like other platforms. Also, the usability of their mobile app can be improved 
• Exposure value across segments is average
• They do not offer a 3-in-1 account
• As already mentioned, their customer support is not prompt
• Thir Call and Trade facility is not very impressive

Well now you can easily decide whether to open the Demat account with the firm on the basis of data discussed in this article. Hope this helped. Happy investing!

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