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ICICI Direct Vs Wisdom Capital
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ICICI Direct Vs Wisdom Capital comparison brings direct values each stockbroker brings to its clients and at the same time, talks about the aspects where a particular broker fails against client expectations.
We will talk at length in this detailed review for your reference.
ICICI Direct Vs Wisdom Capital Comparison
Here is a point by point comparison of ICICI Direct Vs Wisdom Capital.
ICICI Direct is a retail trading flagship of ICICI Securities. With more than 35 lakh customers, ICICI Direct is the biggest retail full-service stock broker company in India.
Wisdom Capital is a subsidiary of Ashlar Group of companies with a focus on retail discount stockbroking. Launched in 2013, Wisdom capital was the first discount broker that introduced at lifetime brokerage plan wherein clients need to pay just once and they won’t be charged for brokerage across their life.
Discount brokers such as Wisdom Capital offer trading services at much cheaper brokerage rates and reasonable customer service.
On the other hand, Full-service brokers such as ICICI Direct will help you, spoon feed you, handhold you through the process, even if you need an offline help, meet someone, talk to somebody and so on.
Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market and so on.
To make things easy for you, we have listed out the comparison between ICICI Direct Vs Wisdom Capital to help you find which of the two suits your needs better. The comparison is made on aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Trading Platforms
- Other Features
ICICI Direct Vs Wisdom Capital Details
Generally, the above-mentioned aspects are good enough to make a decision based on your preference but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms. We hope this article helps you to understand which of the two brokers is better for your needs.
 |  | |
| Wisdom Capital Review | ICICI Direct Review | |
| OVERVIEW | ||
| Broker Type | Discount Broker | Full Service Broker |
| Incorporated In the Year | 2013 | 2000 |
| Number of branches across India | 250 | 154 |
| Exchanges | BSE, NSE, MCX – SX, MCX and USE | BSE, NSE |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹0 | ₹0 |
| Trading Account Annual Maintenance Charges | ₹0 | ₹700 |
| Demat Account Opening Charges | ₹0 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹999 Lifetime | ₹0 |
| Transaction Charges | Wisdom Capital Transaction Charges | ICICI Direct Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | ₹9 per executed order OR ₹999 per month for Unlimited Trades | 0.55% |
| Intraday Delivery | ₹9 per executed order OR ₹999 per month for Unlimited Trades | 0.275% |
| Equity Futures | ₹9 per executed order OR ₹999 per month for Unlimited Trades | 0.03% to 0.05% |
| Equity Options | ₹9 per executed order OR ₹999 per month for Unlimited Trades | ₹35 to ₹95 per lot |
| Currency Futures | ₹9 per executed order OR ₹999 per month for Unlimited Trades | 0.03% to 0.05% |
| Currency Options | ₹9 per executed order OR ₹999 per month for Unlimited Trades | ₹10 to ₹25 per lot |
| Commodity | ₹9 per executed order OR ₹999 per month for Unlimited Trades | NA |
| Calculate Brokerage | Wisdom Capital Brokerage Calculator | ICICI Direct Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | 5 times to 40 times depending on the Brokerage plan | Intraday upto 25 times & Delivery upto 5 times |
| Equity Futures | 5 times to 20 times depending on the Brokerage plan | Upto 4 times for intraday |
| Equity Options | 5 times to 40 times depending on the Brokerage plan | Upto 4 times for intraday |
| Currency Futures | 4 times to 15 times depending on the Brokerage plan | Upto 4 times for intraday |
| Currency Options | 4 times to 15 times depending on the Brokerage plan | Upto 4 times for intraday |
| Commodities | 5 times to 20 times depending on the Brokerage plan | NA |
| RESEARCH | ||
| Daily Market Reports |  |  |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| Research | ICICI Direct Research | |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity | | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| Customer Care | Wisdom Capital Customer Care | ICICI Direct Customer Care |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | NEST Trader, NSE Now, BSE Bolt | ICICI Direct TraderRacer, ICICI Direct Trader Racer Web, ICICI Direct Mobile App |
| NSE Complaints %age | 63 | 0.01% |
| Complaints | ICICI Direct Complaints | |
| OVERALL RATING |  |  |
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover. For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Discount brokers, on the other hand, charge a flat rate brokerage (could be ₹10, ₹20 etc) irrespective of the trade value.
Make sure you understand this difference and then take a call. Here is a brokerage calculator for your reference.
Also, check out some of the other stockbroker comparisons you might be interested in.
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ICICI Direct Vs Wisdom Capital
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