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Sharekhan Vs ICICI Direct
| | Broker Comparison, Trading | 1 Comment
Sharekhan Vs ICICI Direct is one of the top stockbroker comparisons traders look for. Here is the comparison with respect to Brokerage, Customer Service, Trading Platforms etc.
This comparison article also provides a video comparison between Sharekhan Vs ICICI Direct so that you get a 360-degree view about which broker to go ahead with.
ICICI Direct is a retail trading flagship of ICICI Securities. With more than 35 lakh customers, ICICI Direct is the biggest retail stockbroker company in India.
Sharekhan at the same time is one of India’s leading brand is the stockbroking Industry.
One major thing that differentiates Sharekhan from ICICI Direct is that ICICI Direct gets some leverage from the brand rapport gained through its banking services while Sharekhan has built its name in the full-service stockbroking industry by itself and is handsomely ahead than a lot of other full-service stockbrokers in India.
Full-service brokers such as ICICI Direct, on the other hand, will help you, spoon feed you, handhold you through the process, even if you need an offline help, meet someone, talk to somebody and so on. Choosing between the two depends on your preferences, your online appetite, your understanding of the stock market and so on.
To make things easy for you, we have listed out the comparison between Sharekhan Vs ICICI Direct to help you find which of the two suits your needs better. The comparison is made on aspects such as:
- Company Overview
- Account Opening Charges
- Brokerage
- Exposure or Leverages
- Research
- Other Features
Generally, above-mentioned aspects are good enough to make a decision based on your preferences but feel free to let us know what more areas you would like us to cover. Most of the content has been vetted by the corresponding stockbroking firms.
We hope this article helps you to understand which of the two brokers is better for your needs.
 |  | |
| ICICI Direct Review | Sharekhan Review | |
| OVERVIEW | ||
| Incorporated In the Year | 2000 | 2000 |
| Number of branches across India | 154 | 1950 |
| Exchanges | BSE, NSE | BSE, NSE, MCX, NCDEX, NSEL |
| ACCOUNT CHARGES | ||
| Trading Account Opening Charges | ₹0 | ₹750 |
| Trading Account Annual Maintenance Charges | ₹700 | ₹0 |
| Demat Account Opening Charges | ₹0 | ₹0 |
| Demat Account Annual Maintenance Charges | ₹0 | ₹450 |
| Transaction Charges | ICICI Direct Transaction Charges | Sharekhan Transaction Charges |
| BROKERAGE | ||
| Equity Delivery | 0.55% | 0.5% |
| Intraday Delivery | 0.275% | 0.1% |
| Equity Futures | 0.03% to 0.05% | 0.1% |
| Equity Options | ₹35 to ₹95 per lot | ₹100 or 2.5% on Premium (whichever is higher of the two) |
| Currency Futures | 0.03% to 0.05% | 0.1% |
| Currency Options | ₹10 to ₹25 per lot | ₹100 or 2.5% on Premium (whichever is higher of the two) |
| Commodity | NA | 0.1% |
| Calculate Brokerage | ICICI Direct Brokerage Calculator | Sharekhan Brokerage Calculator |
| EXPOSURE OR LEVERAGE | ||
| Equity | Intraday upto 25 times & Delivery upto 5 times | Upto 10 Times for Intraday & 5 Times for Delivery |
| Equity Futures | Upto 4 times for intraday | Upto 2 times for Intraday |
| Equity Options | NA | No Leverage |
| Currency Futures | NA | No Leverage |
| Currency Options | NA | No Leverage |
| Commodities | NA | Upto 2 times for Intraday |
| RESEARCH | ||
| Daily Market Reports |  | |
| Tips/Recommendations | | |
| Quarterly Analysis | | |
| News Alerts | | |
| Research | ICICI Direct Research | Sharekhan Research |
| TRADING SEGMENTS | ||
| Equity | | |
| Mutual Funds | | |
| IPOs | | |
| Currency | | |
| Commodity |  | |
| CUSTOMER SERVICE OPTIONS | ||
| Email Support | | |
| Live Chat | | |
| Phone | | |
| Toll Free Number | | |
| Offline Branches | | |
| Customer Care | ICICI Direct Customer Care | Sharekhan Customer Care |
| FEATURES | ||
| Mobile Trading | | |
| Orders Accepted After Trading Hours | | |
| Charting | | |
| SMS Alerts | | |
| Robo Advisory | | |
| Automated Trading | | |
| Market Tips | | |
| Margin Funding | | |
| Relationship Managers | | |
| 3 in 1 Account | | |
| Trading Platform(s) | ICICI Direct TraderRacer, ICICI Direct Trader Racer Web, ICICI Direct Mobile App | Trade Tiger, Sharekhan Mobile Trading App, Sharekhan Mini |
| NSE Complaints Percentage* | 0.01% | 0.01% |
| Complaints | ICICI Direct Complaints | Sharekhan Complaints |
| OVERALL RATING |  | |
*NSE Complaints Percentage: Lower is this number, Better is the broker.
Before we complete this comparison, we think one quick understanding of brokerage charges is important.
Full-service stockbrokers charge brokerage as a percentage of your trading turnover. For instance, if you place a trade of ₹10,000 for Equity delivery and your broker charges 0.4% or 40 paise as brokerage. This would mean, you will be charged 0.40% of ₹10,000 i.e. ₹40 as the brokerage for that particular trade.
Here is a brokerage calculator for your reference.
Also, check out some of the other stockbroker comparisons you might be interested in.
Have you in the past or are currently trading with any of the above stockbrokers. If yes, would you like to share your experience(s) with ICICI Direct vs Sharekhan for the benefits of other readers?
Please feel free to share in the comments below.
Summary
Reviewer
A Digital Blogger
Date
Broker Name
Sharekhan Vs ICICI Direct
Overall Rating
One Comment
Do Sharekhan have:
1. Capital Gains Equity/MF portfolio with income tax liabilty?
2. 0.5% on Cash delivery plan for annual subscription?